Episode Overview
Off to Europe with Asher and the Partnership Leaders Team!
I caught up with Asher Mathew, CEO of Partnership Leaders, at SFO airport just before we boarded a plane to kick off the Partnership Leaders European Tour—and the energy is high!
Over 550 partner professionals have signed up to join the roadshow across Paris, London, Manchester, Amsterdam, and Berlin. These aren’t just meetups—they’re opportunities to gather local ecosystem builders, share insights, and bring the partnership community even closer together.
Asher shared the origin story of the tour: inspired by Brian, Des, and Alexi, and brought to life by Joe Wright and a dedicated network of city leads—plus incredible support from WorkSpan, Reveal, MPartner, Sprints, and others. It’s a team effort, and it’s all about community-first growth.
“We’ll talk about what we’ve observed and what we’ve learned—just like we did on the ANZ tour—and share it back with the community.”
This tour isn’t just about Europe—it’s a warm-up for Catalyst in Denver, August 21–23, where the community will go even deeper:
- What does a great partner deal look like?
- How are strategic partnerships formed and scaled?
- What does a modern partner program include?
It’s an exciting time for the partnership profession, and Asher and the PL team are making sure the voices from around the globe are heard—and connected.
Follow along for live updates, videos, insights, and interviews throughout the tour. And if you’re in one of these cities—don’t miss it!
#PartnershipLeaders #EcosystemGrowth #PartnerEcosystem #PLTour #PartnerLedGrowth #Catalyst2025 #Partnerships #EuropeTour
Podcast
Guest
Asher Mathew
Episode Transcript
Chip Rodgers 0:00
Yeah, all right. Here we are. We are at, where are we? We are at San Francisco International Airport, at the airport, and that's our plane, right there, down there, where we're boarding. They're actually boarding. I hear them boarding, calling right now, yeah, and we're heading to Paris.
Asher Mathew 0:17
Yeah, Paris, London, Manchester, Berlin, Amsterdam. All of
Chip Rodgers 0:21
them, all of them, all of them. So we start off in Paris on Tuesday, and then go right to London on Wednesday and to Manchester on Thursday, and then the following week, we'll be in Amsterdam on Tuesday and then in Berlin on Thursday. And we couldn't be more excited, all right, Asher, how many people do we have signed up? So
Asher Mathew 0:40
we have over 550 people signed up right now for these events. It's incredible. And actually, if you go back a little bit, it was Brian and des who inspired us to go to APAC, and then Alexi inspired us to come to Europe. And then somebody who's been working in the background is Joe Wright. She's been phenomenal. And just like helping us organize some of this, these events, big shout out to work span, to M partner, to reveal, to sprints and all the other folks and our city leads you know, like you'll meet a lot of them, we'll take a bunch of videos there. So follow along, because we'll do exactly what we did for the ANZ tour is we'll talk about what we've observed and what we learned, and then we'll share it back with you. And all of this is in preparation for Catalyst, which is in Denver from August 21 to the 23rd where we'll be talking about, what does a great partner dealer look like, what does a great partner program look like, and how our strategic partnerships formed and scaled and so, well, I guess we got to go to a plan.
Chip Rodgers 1:42
Now we got to go and, yeah, this is it. This is the time to learn. And, you know, I was going through the list actually just one more second, 505 150 I was going through the list this morning. Incredible, incredible, the brands and all of these partner leaders that are there and all going to learn from each other, and
Asher Mathew 1:59
all the way to large enterprise. Yeah,
Chip Rodgers 2:01
everybody, all right, let's go. They're calling us see you. There. You.
Chip Rodgers
🚀 CMO | Chief Partner Officer | B2B SaaS Growth & GTM Leader | Ecosystem Strategy | Demand Gen | Podcast Host 🎙
